When a restaurant rating improves by just half a star it is very much more likely to be full at peak dining times.

This article titled “How online reviews are crucial to a restaurant's takings” was written by Jamie Doward, for The Observer on Saturday 1st September 2012 23.06 UTC

It is something every restaurateur and hotel owner knows: good reviews boost takings while terrible ones can close you down. And, in an age when everyone can be an online critic, ratings have never been more important. But until now no one could be sure just how important the online star ratings system employed by sites such as Toptable and Tripadvisor could be for a business's fortunes.

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