In merging design, marketing and social media the My Food My Way Campaign is shifting food perceptions and attitudes in Toronto schools.

PSFK recently wrote about how prison food is actually healthier than what we serve our kids for lunch. Toronto schools are undergoing a massive cafeteria renovation and the designers include its students. The Toronto District School Board along with the Toronto Education Workers union have been promoting a Healthy Learning Healthy Living Program that has inspired a cross-city My Food My Way Campaign. The initiative is brought to you by  K & Co.’s marketing firm that is using social media platforms to engage students to research and create cafeteria spaces that are functional, accessible and in line with the goals of healthy living. This unique concept merges marketing to endorse a city wide change in our food consumption and attitude. PSFK caught up with Ahmad Ktaech, Managing Director at K & Co. and the point man behind the marketing of My Food My Way.

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