Students Lead Massive Cafeteria Renovation To Give Lunch A Makeover

Students Lead Massive Cafeteria Renovation To Give Lunch A Makeover
Advertising

In merging design, marketing and social media the My Food My Way Campaign is shifting food perceptions and attitudes in Toronto schools.

Lamya Hussain
  • 21 september 2012

PSFK recently wrote about how prison food is actually healthier than what we serve our kids for lunch. Toronto schools are undergoing a massive cafeteria renovation and the designers include its students. The Toronto District School Board along with the Toronto Education Workers union have been promoting a Healthy Learning Healthy Living Program that has inspired a cross-city My Food My Way Campaign. The initiative is brought to you by  K & Co.’s marketing firm that is using social media platforms to engage students to research and create cafeteria spaces that are functional, accessible and in line with the goals of healthy living. This unique concept merges marketing to endorse a city wide change in our food consumption and attitude. PSFK caught up with Ahmad Ktaech, Managing Director at K & Co. and the point man behind the marketing of My Food My Way.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.