UK Smartphone Will Be Released Without A Charger
O2 estimates that by releasing its HTC smartphone without a charger, it will save the same amount of waste equivalent to the weight of 1,000 London buses.
The European mobile carrier O2 has announced that its unnamed, yet to be released HTC smartphone will be sold without a wall charger. According to the brand, research has shown more than 70 percent of UK customers don’t have the need for a charger as they already own one with the same compatibility. The idea is that by eliminating the charger, it will reduce the environmental costs associated with packaging and transport required. Research by the network suggests there are as many as 100 million unused chargers in the UK that are either duplicates of a part of old handsets. The environmental costs have been estimated by the brand as follows:
- A total of 18,700 tonnes of components (the same weight as 1,000 London buses)
- 124,274 miles of copper wire and plastic covering (enough to wrap the O2 Arena 200,000 times)
- A volume of landfill equivalent to four Olympic swimming pools if all were thrown away
Although O2 will sell the HTC handset without a charger, its customers will be able to buy a charger on the side if they choose to do so. The phone will also come equipped with a USB-to-micro-USB cable which can be used with existing chargers that have a USB input, or with a PC USB slot.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common