In Brief

The Ludo combines exercise and gamification to make donating money for good causes fun.

Uncharted Play is planning to gamify the way we raise money for charity. Its new product called “Ludo” isn’t just any other ordinary soccer ball, as it’s embedded with a chip that can track the time played and sync it with the online gaming platform, Play Fund. Every time someone kicks around the Ludo, they’re not only getting exercise, but also supporting a good cause for developing countries.

Users can select different projects to sponsor, such as donating books, food, desks, or even vaccines. Every time the soccer ball is being kicked around, it increased the ‘play points’ that goes towards a good cause. The expenses are covered by the purchase price of Ludo ($59.99) and also through corporate sponsors.

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