How A Web 2.0 Selling Strategy Disrupted The Wine Industry [Video]
From PSFK CONFERENCE LONDON 2007, Hugh MacLeod speaks about how a small South African wine company called Stormhoek got tech giants like Microsoft to take notice.
Each year, ideas site PSFK.com brings its celebration of creativity and talent to London in the form of a day-long conference. Speakers come from well-known companies like Jaguar, emerging mega-brands like Rapha and the start-up community. Topics covered include brand storytelling in the social age, design at the intersection of technology, learning and the virtual classroom, and sustainability in the era of big data.
Back in 2007, Hugh MacLeod spoke about how a small South African wine company called Stormhoek shook up an industry with a web 2.0 approach, among several other things (including Microsoft).