The short film in three episodes, 'Falling For You,' will highlight fall fashion, beauty, and home products from the retailer and will allow viewers to share and buy directly without interrupting play.

Target's latest commercial takes the form of a short film that will debut online in a series of three episodes. Falling For You features actors Kristen Bell, Zachary Abel and Nia Long, and is directed by Mad Men director Phil Abraham. The unique shopping experience will highlight fall fashion, beauty, and home products from Target, extending the retailer's marketing campaign.

For the first time ever, viewers will be able to shop and share items they like directly from the video without interrupting it. The first episode of Falling For You will premiere on October 2nd. You can watch the behind-the-scenes video below to find out more:

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