menu

‘Test Drive’ An Audi With An iPad

‘Test Drive’ An Audi With An iPad
Advertising

The car company commissioned track builders from Slot Mods USA to build a custom course so fans could drive the new quattro in slot car form with an iPad controller.

Emma Hutchings
  • 28 september 2012

Audi recently offered fans at the Royal Bank Plaza in downtown Toronto, Canada, the chance to get behind the wheel for a one-of-a-kind quattro experience on a slot car test track. They commissioned track builders from Slot Mods USA to handcraft the course and made Audi A4 slot cars from scratch. An industrial laser scanner was used to generate the digital outline, then body shells were created on a 3D printer and paired with separately sourced four-wheel-drive slot car chassis.

To showcase how the Audi quattro could stay on the road, special care was taken to keep the cars on the track, with hours spent testing and custom tuning the traction magnets on each vehicle. Adapted mini spy cameras were placed inside the car to wirelessly transmit a live stream so people could feel as if they were driving the cars and seeing the road from the vantage point of a real driver. A custom iPad app was developed to control the cars, with drivers using a digital thumb control interface to regulate acceleration and deceleration. You can check out some in-car footage from the slot car track below:

Audi quattro experience

+advertising
+Apple
+audi
+Automotive
+Canada
+Design
+Electronics & Gadgets
+Entertainment
+fashion / apparel
+financial services
+technology
+test drive
+Toronto
+USA

More in Entertainment

Entertainment

Adobe Prototype Improves How Immersive Content Is Edited

The Project #SonicScape prototype helps editors work with 360-degree footage and audio

20 October 2017
Entertainment

Performers Turn A Kia Car Into A Musical Instrument

A video for the auto company's new Rio aims to show how a small car can do big things

18 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Colin Beavan, author of No Impact Man and How To Be Alive, divulges the one thing that the majority of happy, successful people have in common

September 27, 2017
No search results found.