This Week In Brand Strategy & Marketing
15 September, 2012
Paloma M. Vazquez
In Brief
PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.
We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention.
Discussions Shaping Strategy, Creativity & Innovation
Four Steps to Breakthrough Ideas The Emotional Cycle of Digital Interactivity Brands: Platforms Need Great Content On a Regular Basis Why Marketers Should Care About Transmedia (might care more if we lost the name) Understanding the Technology Hype Cycle The Absurdity of a Year Plan (on responsiveness and nimbleness in marketing) Being Real Builds Trust (for brands and employees alike – mind your language) Use Big Data To Predict Customers’ Behaviors Your Cell Phone Is Destroying Your Relationships A Critic’s Manifesto IDC Finds Patterns in ‘Showrooming’ Behaviors How Millennials Are Changing Food As We Know It Strategies from Psychology for Post-Work Recovery