This Week In Brand Strategy & Marketing
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We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention.
Discussions Shaping Strategy, Creativity & Innovation
- Four Steps to Breakthrough Ideas
- The Emotional Cycle of Digital Interactivity
- Brands: Platforms Need Great Content On a Regular Basis
- Why Marketers Should Care About Transmedia (might care more if we lost the name)
- Understanding the Technology Hype Cycle
- The Absurdity of a Year Plan (on responsiveness and nimbleness in marketing)
- Being Real Builds Trust (for brands and employees alike – mind your language)
- Use Big Data To Predict Customers’ Behaviors
- Your Cell Phone Is Destroying Your Relationships
- A Critic’s Manifesto
- IDC Finds Patterns in ‘Showrooming’ Behaviors
- How Millennials Are Changing Food As We Know It
- Strategies from Psychology for Post-Work Recovery
Notable Ideas: New Products, Platforms and Projects
- An Important Message from Shepard Fairey (on Fair Use and Artists’ Freedom)
- eBay Acquires SVPPLY
- A History of New York in 50 Objects
- How Google Builds Its Maps. And What It Means for the Future of Everything.
- IKEA’s New Catalog: Less Pine, More Pixels (trading photography for 3D renderings)
- Made By Many: We Are Five Years Old. Here Is What We Learnt (on knowing what you want to be, agility, leaving room to be wrong, and other lessons)
- As Uber Comes to NYC, Its Legality Is Questioned
- The Way We Ate: A Century of Great Cooking, Year by Year, Month by Month, One Recipe at a Time
- FaceDeals: Facial Recognition-Activated Deals
- Glossybox (another subscription model – this time for beauty + cosmetics from around the world)
- Will the 2014 World Cup’s First Kick Come From a Mind-Controlled Robotic Leg?
- Meet the Amazon Kindle Fire HD and Kindle Paperwhite
- 10 (Techy) Travel Products for Every Closet Geek
- 10 Everyday Technologies That Are Now Dying
Brands, Companies and Entities of Note (some more obvious than others)
- Amazon Changed Reading. Now It Could Change Writing.
- Apple Hints at iPhone 5 Debut
- The Evolution of New York Fashion Week
- Fashion’s Night Out: A Digital Guide
- L2’s Digital IQ Index: Specialty Retail Report (who’s doing it well)
- Revlon Counts on ‘Selling Hope’ to Make Up For Its Small Size
- How Tony Hsieh Pivoted Zappos Into a $1.2 Billion Amazon Acquisition
- Left Alone By Its Owner, Reddit Soars
- Nissan Innovation Garage
- McDonald’s To Open First Vegetarian Outlet
- The Most Social Commercials and Brands on TV
Digital & Social Media News and Resources
- 5 Really Important Shifts (Not Trends) In Media and Technology
- UX Trends and the Problem with Stealing Bad Ideas
- The State of Ecommerce Checkout Design 2012
- 10 Brands Using Responsive Design
- 100 Tech and Social Media Accounts You Should Follow Right Now
- Facebook To Roll Out Phone Number, E-Mail Ad Targeting
- The Best and Worst Brands on Pinterest, According to a Power User
- Piktochart (DIY Infographics)
