PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention.

Discussions Shaping Strategy, Creativity & Innovation 

Four Steps to Breakthrough Ideas The Emotional Cycle of Digital Interactivity Brands: Platforms Need Great Content On a Regular Basis Why Marketers Should Care About Transmedia (might care more if we lost the name) Understanding the Technology Hype Cycle The Absurdity of a Year Plan (on responsiveness and nimbleness in marketing) Being Real Builds Trust (for brands and employees alike – mind your language) Use Big Data To Predict Customers' Behaviors Your Cell Phone Is Destroying Your Relationships A Critic's Manifesto IDC Finds Patterns in ‘Showrooming' Behaviors How Millennials Are Changing Food As We Know It Strategies from Psychology for Post-Work Recovery

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