From PSFK CONFERENCE LONDON 2010, Thomas Thwaites highlights just how removed we are from the process and origins of our possessions.

Each year, ideas site PSFK.com brings its celebration of creativity and talent to London in the form of a day-long conference. Speakers come from well-known companies like Jaguar, emerging mega-brands like Rapha and the start-up community. Topics covered include brand storytelling in the social age, design at the intersection of technology, learning and the virtual classroom, and sustainability in the era of big data.

At PSFK CONFERENCE LONDON 2010, Thomas Thwaites discussed his Toaster Project, an ambitious undertaking where he set out to build a functioning electric toaster from scratch. Thwaites talks about the challenges he faced in trying to source materials such as iron and plastic on such a small scale, and highlights just how removed we are from the process and origins of our possessions.

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