TopShop Lets Fans Customize & Buy Looks Straight From The Catwalk
TopShop partners with Facebook to develop a unique, digitally-enhanced runway experience that puts customers in charge.
Sharing fashion is one of the most important drivers of sharing on the web. When TopShop debuted their spring/summer 2013 collection earlier this week at London Fashion Week, Facebook fans were able to customize the catwalk as they viewed the event.
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