menu

McDonald’s To Open Vegetarian Restaurants In India

McDonald’s To Open Vegetarian Restaurants In India
Advertising

The fast-food chain plans to open two meat-free locations in Amritsar and Katra next year.

Kyana Gordon
  • 5 september 2012

McDonald’s, the world leader in burger-based fast food, has plans to open its first meat-free location in the northern Indian city of Amritsar. The inaugural vegetarian Golden Arches will be located near the Golden Temple, a holy site for Sikhs, with a second location planned for the town of Katra, which is adjacent to the holy Hindu temple of Vaishno Devi Mandir. In respect to local culture, McDonald’s restaurants in India are already 50 percent vegetarian, having replaced signature beef-based meals with local cuisine.

Currently, the chain caters to Indian customers who don’t eat beef or pork for religious reasons by offering options like McVeggie burgers and McSpicy Paneer sandwiches. Kitchens are divided into separate sections for cooking vegetarian and non-vegetarian food, but the new restaurants will be exclusively vegetarian. New menu items will include items like the McAloo Tikki, a potato-based burger, and a vegetable and cheese pastry, the Pizza McPuff.

In statements to media outlets, McDonald’s spokesman Rajesh Kumar Maini speaks to the decision to open an all-vegetarian location:

It will be the first time we have opened a vegetarian restaurant. There is a big opportunity for vegetarian restaurants [in India] as many Indians are vegetarian.

Photo Credit: Associated Press

McDonald’s India

+advertising
+Asia
+cities
+culture
+Culture
+Health
+india
+mcdonalds
+Work & Business

More in Health

Health

Smart Bandage Will Apply Wound Medication For You

Researchers have developed the smart bandage to automatically analyze and administer care to a wound

19 October 2017
Health

Hearing Aids Reinvented To Make Them More Wearable For All

Eargo believes a redesign can make an unpopular product into something desirable

18 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017
No search results found.