Visa’s Tooth Fairy App Helps Parents Decide What To Give For A Lost Tooth
What's the going rate for a baby tooth? Novelty app calculates how much money should go under the pillow.
As part of the financial education program Practical Money Skills, Visa has created a novelty app to help parents determine how much money should be left to their children by the Tooth Fairy. A recent survey conducted by Visa revealed that the average money left per tooth this year is $3.00, a 15% increase from 2011.
To find out the ‘going rate’ for a tooth, parents simply punch in a few details into the app, such as their age, gender, home state, income, education levels, and salary, and the app will automatically calculate how much money the Tooth Fairy is leaving in similar households. The app is available for free in the iTunes Store and also online.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.