Visa’s Tooth Fairy App Helps Parents Decide What To Give For A Lost Tooth

Visa’s Tooth Fairy App Helps Parents Decide What To Give For A Lost Tooth

What's the going rate for a baby tooth? Novelty app calculates how much money should go under the pillow.

Adrian Lai
  • 7 september 2012

As part of the financial education program Practical Money Skills, Visa has created a novelty app to help parents determine how much money should be left to their children by the Tooth Fairy. A recent survey conducted by Visa revealed that the average money left per tooth this year is $3.00, a 15% increase from 2011.

To find out the ‘going rate’ for a tooth, parents simply punch in a few details into the app, such as their age, gender, home state, income, education levels, and salary, and the app will automatically calculate how much money the Tooth Fairy is leaving in similar households. The app is available for free in the iTunes Store and also online.


+Electronics & Gadgets
+Finance & Money

More in home


Toy Kit Lets Kids Build Their Own Furniture

Toniture has various units that can be fixed together without tools

16 October 2017

Amazon Is Developing A Doorbell For Secure In-Home Deliveries

The online retailer is also said to be working with smart license plates to enable in-trunk deliveries

13 October 2017

The Latest


To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017

At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017
No search results found.