WiFi Light Bulb Can Be Controlled With A Smartphone [Video]
LIFX is a Kickstarter project that aims to create a high-tech home lighting system that can be adjusted from anywhere at anytime.
LIFX is ‘the light bulb reinvented’ and claims to be ‘the smartest light bulb you’ve ever experienced.” The lightweight multi-colored bulb is WiFi-enabled and sets up in seconds just by simply replacing existing bulbs. The light bulbs can be controlled using a free app downloaded to a smartphone, which allows the user to turn it on and off, adjust the brightness, and even change the colors of the lighting. In addition, the user can set the lights to automatically turn on and off at given times.
LIFX is expected to last up to 25 years and hopes to raise $100,000 on Kickstarter. Currently, it’s received over $700,000 with more than 50 days to go. Watch the video below to see how the high-tech light bulbs work:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers