Stranger & Stranger has designed labels for wine bottles with recipes, art, and quotes adorning a sleeve, making it visually appealing to the consumer and telling when to buy each bottle.

Stranger & Stranger designed new packaging for wine maker Truett-Hurst, wrapping their bottles in paper covered with recipes, pictures, and quotes relating to occasions wine might be bought for.

Instead of a label with the grape variety and country on it, they thought about why someone might be buying that particular wine. After identifying 22 niches and buying occasions that might benefit from enhanced packaging, they developed a patented bottle sleeve. The wraps are 100% FSC certified, recyclable, re-useable, and tear-resistant, and the wines have just been launched by Safeway. Kevin Shaw, founder and creative director of Stranger & Stranger, said:

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