Band Shares Album With A Single Fan & Tracks How Long It Takes To Go Viral
The xx collaborated with Microsoft to create a site with a visualization that shows how 'Coexist' was digitally shared from just one person.
The xx shared their new album Coexist with just one fan days before its official release. The stream's host site, created in collaboration with Microsoft, tracked digital shares with a visualization that displays the album's viral success around the world. It blends music, art, and technology, showing how the music was shared, and spread starting with just a single person. By using your mouse (or finger) to move the time slider up and down on the right of the map, you can interact with the visualization to see how the experience was shared over time.