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Zappos Turns Pinterest Into A Personal Shopping Tool

Zappos Turns Pinterest Into A Personal Shopping Tool
technology

Get recommendations on products to buy based on friends' and celebrities' pins.

Yi Chen
  • 5 september 2012

Zappos recently launched an experimental website app that analyzes the ‘pins’ on someone’s Pinterest boards, using the information to recommend products on the Zappos online store- just like a personal shopper. The site, ‘PinPointing,’ allows the shopper to bring up items posted by someone on Pinterest and generate a list of related products available at Zappos.com. Users can search for boards created by friends, celebrities, or brands.

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