ABSOLUT Digitizes User Dance Moves To Create Original Bottle Labels [Video]

ABSOLUT Digitizes User Dance Moves To Create Original Bottle Labels [Video]
technology

A soundproofed booth lets people choose their favorite track and move to the music to create unique digital trails in real-time.

Emma Hutchings
  • 5 october 2012

An installation devised by ABSOLUT Blank Live, in collaboration with video director Saam Farahmand, has been touring the UK to offer a unique consumer experience. People enter a soundproofed booth and select their favorite music track, then motion-tracking technology captures their movements as they dance. This creates unique digital trails in real-time, “as if their bodies are brushes and the background is a blank canvas.”

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