ABSOLUT Digitizes User Dance Moves To Create Original Bottle Labels [Video]

ABSOLUT Digitizes User Dance Moves To Create Original Bottle Labels [Video]

A soundproofed booth lets people choose their favorite track and move to the music to create unique digital trails in real-time.

Emma Hutchings
  • 5 october 2012

An installation devised by ABSOLUT Blank Live, in collaboration with video director Saam Farahmand, has been touring the UK to offer a unique consumer experience. People enter a soundproofed booth and select their favorite music track, then motion-tracking technology captures their movements as they dance. This creates unique digital trails in real-time, “as if their bodies are brushes and the background is a blank canvas.”

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.