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Health

Asics Sets Sights On Becoming A Health And Wellness Brand

A new Asics campaign hopes to shift perception of the brand as well as attract new audiences

23 October 2017
Health

Smart Bandage Will Apply Wound Medication For You

Researchers have developed the smart bandage to automatically analyze and administer care to a wound

19 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017
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