Adidas Interactive Storefront Lets Shoppers Play Dress-Up With Virtual Mannequins

Adidas Interactive Storefront Lets Shoppers Play Dress-Up With Virtual Mannequins
technology

Sportswear brand debuts a high-tech shopping window to enhance user-experience.

Yi Chen
  • 3 october 2012

Adidas in Nürnberg, Germany, is currently experimenting with an interactive storefront that brings window shopping to the next level. The window displays a “fully functioning virtual store with life-size products” where shoppers can point and drag items onto virtual mannequins to see how it would look.

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