Sportswear brand debuts a high-tech shopping window to enhance user-experience.

Adidas in Nürnberg, Germany, is currently experimenting with an interactive storefront that brings window shopping to the next level. The window displays a “fully functioning virtual store with life-size products” where shoppers can point and drag items onto virtual mannequins to see how it would look.

In addition, users can also drag the products directly to their smartphone, which acts as a shopping cart. The user would receive a one-time security PIN to check out the items and even share the purchase with friends over social media or e-mail.

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