Lawrence I Lerner: What Good Does Apple’s Passbook Offer Us?

Lawrence I Lerner: What Good Does Apple’s Passbook Offer Us?

Digital locker suppliers have the unique opportunity to drive public good over private gain.

Lawrence Lerner, Revolutionary Innovator
  • 3 october 2012

Everything begins with memory. The disruptive 1984 commercial that introduced the first Macintosh computers is just this side of 30. It was heralded as defiance to the Big Brother-like machinations of IBM and its partner the then villainous Microsoft. Are we now beginning to experience that this may have been a subtle and long-term sleeper plot reminiscent of Russian cold-war agents? Or just another reason to bring back “Don’t trust anyone over 30?”

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