Londoners were encouraged to grab a free bagel from the New York Bakery Co. using a machine like those that usually dispense stuffed animals and chintzy toys.

The New York Bakery Co. found that the traditional lunch hour is becoming a thing of the past for busy Brits, with many spending just twenty minutes or less eating their lunch each day. To offer a solution to their increasingly 24/7 lifestyle, the company revealed an arcade-style ‘Bagel Grabber' in London's Hoxton Square, which dispensed free bagels around the clock.

The machine allowed users to maneuver the grabbing arm and pick up their choice of plain, cinnamon & raisin, or sesame bagels. Simon Foster, VP marketing of Maple Leaf Bakery UK (owners of the New York Bakery Co), said:

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in