Mixing Art And Science To Achieve Brand Leadership In The 21st Century [PSFK CONFERENCE SAN FRANCISCO]
PSFK talks to the CEO of Brandstream about the delicate process of how to make brands better, not just bigger.
PSFK is excited to welcome Scott Bedbury as a speaker at PSFK CONFERENCE SAN FRANCISCO. Scott is the founder of Brandstream, a brand development company based in Seattle working with clients like Samsung and Airbnb SF on topics ranging from internal culture development to insights to design to positioning and business innovation. On November 1st, Scott will discuss applying the lessons he's learned working at Starbucks and Nike to a digital age.
Has the digital landscape affected branding and marketing?