Prague-based brewery Staropramen creates a unique way for conference attendees to enter their email addresses in a trip giveaway.

What do you do when you’re a beer company sponsoring a social media event? Find a way to speak to both beer and communication enthusiasts simultaneously. And what better way to connect the two than to get social media lovers to communicate through a keyboard made of beer? For the 2012 Webstock Conference, the largest blogging and social media conference in Romania, sponsor Staropramen, a Prague-based brewer, offered attendees the chance to win a trip to the Czech capital through a traditional email sign-up; only, the input method was a bit more entertaining than at the typical conference.

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