The Dux Helm makes cycling in the sunshine easier with its integrated lens, which can be retracted, removed, or replaced.

Canada-based company Dux Outdoors was founded this year by three friends and cycling enthusiasts. Its flagship product is a bike helmet with a built-in retractable lens.

The Dux Helm makes it easier to cycle when it's sunny, enabling the cyclist to simply slide a button to drop the lens down and shade their eyes. When it's no longer needed, they can just push it up out of the way again.

The helmet is lightweight, ventilated, and features a 3R lens system (retractable, removable, replaceable), which also allows you to swap out the lenses for different tints. Check out the video below to see more of the Dux Helm:

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