The star of Tree of Life and Seven has been chosen to be the first male spokesmodel of the 90 year old French fragrance. He may be the last.

Actor and philanthropist Brad Pitt has debuted as the first male face of CHANEL No. 5, the iconic French perfume by Gabrielle “Coco” Chanel first launched in 1921.

Celebrity endorsement of the scent began nearly 60 years ago when Marilyn Monroe, after being asked what she wore to bed, stated: “five drops of CHANEL No. 5.” Since then a succession of female superstars including Catherine Deneuve, Lauren Hutton, Nicole Kidman, and Audrey Tautou have served as spokesmodels for the brand.

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