PSFK talks to designer Marc Shillum about how a brand must have multiple, smaller iterations of a single big idea in order to achieve relevancy in the digital age.

PSFK is excited to welcome designer Marc Shillum as a speaker at PSFK CONFERENCE SAN FRANCISCO. Marc is a Principal at Method, where he works across disciplines to manage brand coherence in today's iterative environment. Marc is the author of Brands As Patterns, which posits that creating a believable and consistent brand begins with the creation of coherent patterns. On November 1st, Marc will discuss what it means to consider brands as patterns and how that method can help build dynamic relationships between brands and customers.

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