PSFK explores how companies can create loyal brand ambassadors in this illustrated scenario from the 2012 Future of Retail report.

In PSFK’s latest Future of Retail report, we present several use-case scenarios that showcase a potential future retail experience for different business verticals. Leveraging the trends uncovered during our research, the PSFK Consulting team have illustrated ways that these trends might manifest in the near future.

The following beauty product scenario is one of five featured in our latest report and shows how brands can empower loyal customers to advocate on their behalf and reward them for their efforts. By taking advantage of social media platforms, brands can facilitate connections between likeminded customers and foster deeper relationships by allowing them to participate in the creation of new products.

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