This Week In Brand Strategy & Marketing
PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.
We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention. In short, some key themes we saw concentrate this week:The continued importance of content (strategy) in marketing – and what makes it worth reading and spreading Further examples of what makes for an interesting story/narrative – from locale to sincerity to service/experience Hype vs. sustainability – what makes new behaviors (or platforms, products or experiences) stick Interesting: YouTube continuing to livestream more events – from the US presidential debates to Jay-Z’s concert
Discussions Shaping Strategy, Creativity & Innovation