This Week In Brand Strategy & Marketing
PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.
We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention. In short, some key themes we saw concentrate this week:Bold moves from risk-taking brands like Red Bull with the #Stratos stunt (and world record) More on ‘maker’ and DIY culture fueling the next industrial revolution Related – how new e-commerce models are disrupting the traditional retail model through vertical integration, skipping the retailer entirely Content, content, content – can’t talk about marketing today without considering content
Discussions Shaping Strategy, Creativity & Innovation