This Week In Brand Strategy & Marketing

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

Paloma M. Vazquez
  • 21 october 2012

We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention. In short, some key themes we saw concentrate this week:

  • Bold moves from risk-taking brands like Red Bull with the #Stratos stunt (and world record)
  • More on ‘maker’ and DIY culture fueling the next industrial revolution
  • Related – how new e-commerce models are disrupting the traditional retail model through vertical integration, skipping the retailer entirely
  • Content, content, content – can’t talk about marketing today without considering content

Discussions Shaping Strategy, Creativity & Innovation  

Notable Ideas: New Products, Platforms and Projects 

Brands, Companies and Entities of Note (some more obvious than others)

Digital & Social Media News and Resources

+consumer goods
+content marketing
+digital media
+Drive Sales
+Earn media / increase exposure
+Electronics & Gadgets
+Media & Publishing
+Social Media
+Work & Business

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