This Week In Brand Strategy & Marketing
PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.
We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention. In short, some key themes we saw concentrate this week:Not a ‘trend’ at this point, but ‘making things’ continues to permeate – from store concepts facilitating it through 3D printing, to agencies making ‘invention’ part of their culture (and job descriptions) How to interpret and apply the data we have access to – from Amazon making a side business out of selling predictive shopping data, to ‘dark social’ data, and startups using Big Data The GIF, particularly well celebrated this week
Discussions Shaping Strategy, Creativity & Innovation