This Week In Brand Strategy & Marketing

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

Paloma M. Vazquez
  • 28 october 2012

We’re back with our weekly recap of the interesting and inspiring, with a particular eye for what shifts and ideas brands should be tracking, evaluating and acting on. This is a collection of some standout business strategy, brand-building and digital media stories catching our attention. In short, some key themes we saw concentrate this week:

  • Not a ‘trend’ at this point, but ‘making things’ continues to permeate – from store concepts facilitating it through 3D printing, to agencies making ‘invention’ part of their culture (and job descriptions)
  • How to interpret and apply the data we have access to – from Amazon making a side business out of selling predictive shopping data, to ‘dark social’ data, and startups using Big Data
  • The GIF, particularly well celebrated this week

Discussions Shaping Strategy, Creativity & Innovation  

Notable Ideas: New Products, Platforms and Projects 


Brands, Companies and Entities of Note (some more obvious than others)

Digital & Social Media News and Resources

+Big Data
+brand marketing
+consumer goods
+Customer retention
+digital media
+Electronics & Gadgets
+fashion / apparel
+fitness / sport
+Lance Armstrong
+Media & Publishing
+Product Launch
+Social Media
+Work & Business

Capsule Is Reimagining The Pharmacy As A Patient-First Experience

Brand Development Yesterday
Gaming & Play Yesterday
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