Building Iconic Brands By Winning The ‘Story War’ In Mass Media

Building Iconic Brands By Winning The ‘Story War’ In Mass Media
technology

PSFK speaks with author Jonah Sachs about his recent book exploring what it means to be heard in the world of information noise and clamor.

Timothy Ryan, PSFK Labs
  • 21 october 2012

PSFK recently got the chance to speak with Jonah Sachs, co‑founder and CEO of Free Range Studios.  Jonah’s work focuses on socially conscious marketing and messaging for brands that are trying to change the world. Jonah’s recent publication, Winning The Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future, explores what it means build brand through compelling stories that cut through a media saturated with messages over every medium. PSFK spoke with Jonah recently about what it means to be heard in the world of media noise and clamor.

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