Obama or Romney? A street art project asks participants to show their support with sticky candy.

Stefan Haverkamp is a renowned JWT/MRM alumni and currently teaches at the Miami Ad School in New York. Recently, Haverkamp has come up with a clever street art project that asks passers-by to vote for the 45th president with their chewing gum.

The ‘Gum Election' is a series of printed poster that asks readers, “Who sucks the most? Vote with your gum.” The face of Obama is on the left, while Romney is on the right. Participants simply stick their gum on the candidate they would not vote for. It's not only a fun installment, but also keeps the streets cleaner.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in