Chloé Launches 26 Short Films Inspired By The Fashion Alphabet
French luxury brand celebrates its 60th anniversary with unseen footages and images.
To celebrate its 60th anniversary, Chloé is hosting an exhibition in Palais de Tokyo in Paris, France. The exhibition is inspired by the alphabet and includes 26 short films that are put together from unseen archive imagery, past advertising, music, and editorial.
The French luxury brand explained how Chloé’s founder, Gaby Aghion, used an “unusual alphabetized naming convention for collections and garments.” The Alphabet takes a playful and whimsical approach to help users look at key moments in the brand’s history.
Each video will be rolled out by a prominent fashion blogger, before appearing on the website. Some of the letters revealed so far include ‘C for Counter-Couture’, ‘H for Horses’, and ‘R for Rachmanioff.’
During a webinar on Thursday July 13th at 10am, the PSFK research team will be presenting findings from our most recent report, Future of Manufacturing. For this project, we looked at how brands and organizations can meet elevated consumer needs and combat increased market competition by leveraging connected technologies that give total insights to manage their end-to-end operations and the opportunity to integrate cutting-edge technologies to reinvent supply chains.
Christina Agapakis, creative director at Ginkgo Bioworks, discussed how she uses her background in science and collaborates with engineers, designers, artists and social scientists to explore the many unexpected connections between microbiology, technology, art and popular culture.