New ad campaign from the Center for Science in the Public Interest warns of the dangers of sugar.

The iconic Coca Cola polar bears are singing a new tune in an advertisement released by the Center for Science in the Public Interest. The short video portrays a family of four polar bears who incur a series of health issues while drinking Coca Cola, including diabetes, a leg amputation and erectile dysfunction. The morbidly humorous tale is played to the music of Jason Mraz, singing “Sugar,” an original song proclaiming love for sugar, as the bears continue to become ill.

Alex Bogusky, Executive Creative Director for the film, says this:

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