Coca-Cola Invites Soda Drinkers To Design A T-Shirt Featuring Its Classic Logo
The brand has teamed up with design platform Blank You Very Much for a competition that lets you reinvent its official assets with fresh ideas.
Coca-Cola has joined forces with design platform Blank You Very Much for a competition that lets entrants create their own t-shirt design using official Coca-Cola assets. Participants, who need to be over 18 and U.S. residents, can download templates and logos, and from there they have a blank canvas.
After submitting their own unique t-shirt design, the winner will be chosen by Blank You Very Much users and a panel of judges, and will receive a $5,000 grand prize. Their design will then be incorporated into a limited edition t-shirt. The deadline for entries is October 29th.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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