When purchasing a drink from this vending machine, people were asked if they wanted tickets to see Skyfall and set a task for them in order to win.

Coke Zero challenged unsuspecting London commuters to unlock their inner 007 by sending them on a mission for the chance to win exclusive tickets for the new James Bond movie, Skyfall. Train passengers who purchased a drink from this vending machine were asked if they wanted to win tickets and if they said yes, they had 70 seconds to get from the machine to one of the train platforms.

Joggers, dogs, and even falling oranges got in their way, making it difficult to reach the other machine on the platform in time. If they did reach it, they then had to sing the Bond theme song to receive their tickets. You can check out the 007 challenge in the video below:

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in