Converse Places Surveillance Cameras Around Cities To Find Local Talents
Pro Streets campaign encourages everyday people to showoff their individual style.
To introduce the Converse Pro Leather range, the shoe brand launched the Pro Streets campaign that encouraged everyday people to showoff their original moves in front of a camera. The cameras were situated around major European cities, including London, Berlin, Milan, and Amsterdam.
These special CCTV cameras recorded urban talents such as skating, dancing, biking, creating street art, and sports skills. Visitors to the site were able to vote on their favorite act, where the person with the most votes had the chance to win a trip to L.A. and a video street kit.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”