PSFK explores how companies can leverage customers' social media accounts to provide tailored recommendations in this illustrated scenario from the 2012 Future of Retail report.

In PSFK’s latest Future of Retail report, we present several use-case scenarios that showcase a potential future retail experience for different business verticals. Leveraging the trends uncovered during our research, the PSFK Consulting team have illustrated ways that these trends might manifest in the near future.

The following specialty electronics store scenario is one of five featured in our latest report and shows how customers can ensure relevant recommendations by allowing companies to view their interests and likes on via their social media accounts. Additionally, this scenario exemplifies best-in-class customer service by demonstrating how companies can go the extra mile by offering customized accessories tailored to specific customers based on their previous purchases.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)