How To Create A Great Brand By Asking ‘Stupid’ Questions – Dan Germain, Innocent [Video]

How To Create A Great Brand By Asking ‘Stupid’ Questions – Dan Germain, Innocent [Video]
Advertising

At PSFK's London conference, head creative at Innocent Drinks explains how story-telling and trial & error created a brand that customers can love.

Karen Summerson
  • 14 october 2012

How does a start-up achieve success? Is there a sure-fire route to creating a loyal fan base and a unique company image? Dan Germain, Head of Creative at Innocent, a UK smoothie brand and subsidiary of Coca-Cola, recalled his experiences with brand development at this year’s PSFK CONFERENCE LONDON in September.

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