Fashion Brand Creates Their Lookbook With Das Racist Exclusively On Instagram

Fashion Brand Creates Their Lookbook With Das Racist Exclusively On Instagram
technology

Moss teams up with the hip hop group to showcase their Fall/Winter 2012 collection in a digitally novel way.

Plus Aziz
  • 22 october 2012

Moss is a boutique streetwear brand that used an iPhone 5 and Instagram to capture their Fall/Winter Lookbook.

Lookbooks are usually professionally shot, but the brand decided to take the ‘gloss’ and overdone look out of streetwear by giving hip hop group Das Racist control. Two of the members, HEEMS and DAP, are featured in the lookbook around Brooklyn.

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