In Brief

PSFK talks to frog's Principal Designer about an aerial public transportation solution that costs a fraction of the price of other public transportation options to implement.

PSFK is excited to welcome Michael McDaniel as a speaker at PSFK CONFERENCE SAN FRANCISCO. Michael is a Principal Designer at frog, the global design and innovation firm. frog works with the world’s leading companies to design, engineer, and bring to market meaningful products and services. On November 1st, Michael will discuss developing an aerial mass-transit solution that is scalable for 21st century cities.

Can you introduce us to the Wire? What was the need?

The Wire is a mass transit solution geared specifically for the city of Austin, Texas. The interdisciplinary team behind the Wire concept is based in frog’s Austin studio. As local residents, we saw an absolute need for a valid mass transit solution in our fast-growing and complex city.

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