Ed Cotton: Why We Need To Distinguish Web From Mobile Advertising

Ed Cotton: Why We Need To Distinguish Web From Mobile Advertising
technology

A look at how and why certain ad formats are distinguishing themselves from the rest of the noise online.

Ed Cotton, BSSP
  • 1 october 2012

Yesterday, the Mobile Marketing Association issued a bullish report(surprise!) based on some primary research it had conducted, it suggested brands were under-investing  on mobile advertising based on the amount of time people are spending on their devices.

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