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Disney Rebrands Their Princesses To Encourage Girls To Achieve Their Goals [Video]

Disney Rebrands Their Princesses To Encourage Girls To Achieve Their Goals [Video]
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The company has released a new video called 'I Am a Princess' that celebrates what the term means today and promotes bravery, trust, generosity, and compassion.

Emma Hutchings
  • 8 october 2012

Disney has released an inspirational new video to celebrate the Princess inside every young girl. It rebrands “princess” by framing it in terms of bravery, trust, loyalty, kindness, generosity, compassion, standing up for oneself, and standing up for others.

Disney Rebrands “Princess” [Video]

The ‘I Am a Princess’ video shows what the company believes it means to be a Princess today. You can check it out below:

Disney

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+children
+Customer retention
+disney
+Entertainment
+loyalty
+rebranding
+technology
+trust
+Youth

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