![Disney Rebrands Their Princesses To Encourage Girls To Achieve Their Goals [Video]](https://cdn1.psfk.com/wp-content/themes/psfk4.3/assets/images/post_image_placeholder.jpg "The company has released a new video called 'I Am a Princess' that celebrates what the term means today and promotes bravery, trust, generosity, and compassion.")
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Interview: How Viacom Is Evolving With Audiences
Viacom's Kodi Foster discusses applying data strategy to entertainment for cross-generational audiences before joining us on stage at PSFK's CXI 2018 conference
18 April 2018Gaming Suit Adds Tactile Element To VR Experiences
With Hardlight VR's new suit, gamers will be able to feel the weight of a sword or a shot to the chest through haptic feedback
16 April 2018The Latest
PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
Palmer Luckey is the founder of Oculus VR and inventor of the Oculus Rift, a consumer virtual reality headset. Prior to starting Oculus VR, Palmer attended California State University and worked as an engineer at the Mixed Reality Lab at the Institute for Creative Technologies focusing on developing cost-effective virtual reality.
DoSomething.org CEO Aria Finger shares what it takes to have a successful brand partnership
What’s New For Members
PSFK’s Customer Service Debrief is a how-to guide for businesses to develop, integrate and optimize their use of bots in customer service applications.
DownloadThis paper explores how brands are leveraging technology to enhance engagement through product packaging.
DownloadIn its 12th year, PSFK will host a multi-track event that shares, analyzes and explains innovation in the new consumer experience. Join us May 18th in NYC!
DetailsIn our latest podcast episode show, we look at how beauty brands are creating new offerings that appeal to health and environmentally-conscious consumers
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