The CEO of innovation consultancy Bulldog Drummond discusses how the process of learning to surf gave him the courage to suggest 'impossible' ideas to businesses.

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I started surfing about 10 months ago, and it has been one of the most challenging and rewarding learning journeys of my life. Technically, I’m a little past the age to become the next Kelly Slater, but my 15 year-old son had asked me continuously for three years to start surfing with him so we could spend time together and go on surf trips. We’d studied martial arts together for ten years, got our black belts together, traveled and competed nationally, and had a common bond that was very special for a father and son. We hung our belts up about three years ago and he started surfing and became very good. I continually sat on the beach, watching and wishing I could be out there with him, but I found myself using every excuse to avoid giving it a try. I had tried many years before and nearly drowned in six foot waves on a nine foot board. I was afraid of getting back in, trying, and failing again.

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