Drew Neisser: Can Big Business Effectively Engage On Social Platforms
Drew Neisser, CEO of Renegade chats with Katrina Craigwell of GE about how they authentically speak to customers through their networks.
Having worked with lots of big companies over the years, I always get excited when one of them is able to do innovative marketing because frankly, I know how hard it is for them to get out of their own way. One behemoth that has been doing innovative programs in the digital space for many years is GE. So you can imagine my excitement when I caught up with Katrina Craigwell, Manager, Digital Marketing at GE Corporate at a recent BDI Conference. As you will see, Katrina does a great job explaining why GE is an active participant in emerging social platforms like Instagram, Tumblr, Viddy and Pinterest.