Drew Neisser: Growing Small Business Through Social Media
The CEO of Renegade, a social media and marketing agency, interviews Jennifer Spencer of PerkStreet Financial about the benefits of keeping things compact.
Starting a new company can be a daunting challenge unless the entrepreneur capitalizes on the inherent advantages of being small–you can and should be more nimble, more innovative and less risk adverse. One clear example of that approach is PerkStreet Financial, an online bank that according to Jennifer Spencer, Digital Communications and Community Manager, has “grown our customer base and our staff while spending less on traditional media to focus on how to get the biggest bang from unexpected places, like social media channels.” I caught up with Jennifer at a recent BDI conference and found what she had to say extremely enlightening and inspiring. Hope you do too.