As it announces 1 billion users, the social network turns to Wieden Kennedy to broaden its appeal

As Mark Zuckerberg announces that Facebook has more than one billion people using Facebook actively each month; his social network has turned to creative hot-shop Wieden Kennedy to create a branding communications piece.

In the 90 second ad, Facebook says that they honor the everyday things that people make to get together and connect. During the spot the ad compares every day objects like chairs to the social network.

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