menu

Facebook Runs Its First Major TV Ad

Facebook Runs Its First Major TV Ad
technology

As it announces 1 billion users, the social network turns to Wieden Kennedy to broaden its appeal

Piers Fawkes, PSFK
  • 7 october 2012

As Mark Zuckerberg announces that Facebook has more than one billion people using Facebook actively each month; his social network has turned to creative hot-shop Wieden Kennedy to create a branding communications piece.

In the 90 second ad, Facebook says that they honor the everyday things that people make to get together and connect. During the spot the ad compares every day objects like chairs to the social network.

What did you think?

Facebook

+#technology
+advertising
+Brand Development
+Facebook
+retail
+social network
+technology
+wieden kennedy

More in retail

retail

WeWork Has Launched Its Own Gym To Help Patrons Stay Fit

After co-working and co-living, the company has broadened its scope to include a spa and fitness center

23 October 2017
retail

How Silicon Valley Became One Of The World’s Trend Capitals

In recent years, Silicon Valley has been the epicenter of many shifts, from food to fashion and workplace culture

23 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”

September 27, 2017
No search results found.