Facebook Runs Its First Major TV Ad
As it announces 1 billion users, the social network turns to Wieden Kennedy to broaden its appeal
As Mark Zuckerberg announces that Facebook has more than one billion people using Facebook actively each month; his social network has turned to creative hot-shop Wieden Kennedy to create a branding communications piece.
In the 90 second ad, Facebook says that they honor the everyday things that people make to get together and connect. During the spot the ad compares every day objects like chairs to the social network.
What did you think?
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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