The social network has turned its users into marketable narcissists.

This article titled “Facebook, can I share something with you? It's about our relationship” was written by Saman Shad, for Guardian Weekly on Thursday 4th October 2012 12.44 UTC

It's getting complicated, Facebook. A billion of us use you, but we are getting increasingly frustrated with you. It's us, not you. You've made us change, and not in a good way. It used to be that a status update and the occasional photo was the most we'd share, and now, well now there are like, so many likes. Our appetite for famous quotes in fancy fonts knows no bounds. We can't get enough pictures of cats snuggling in blankets. Something else happened too. We now feel compelled to overshare. We log in on just to mention the random things our children say, the stuff we ate for dinner, how our dog snored in his sleep – myriad details of our infinitely boring lives, that we feel perhaps are worthy of attention. No wonder latest Australian research shows that using you bring out the narcissist in us.

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