#FirstWorldProblems Gets Turned Into An Advocacy Campaign

#FirstWorldProblems Gets Turned Into An Advocacy Campaign

Haitian people in need of clean water read out tweets that have been tagged with the hashtag to highlight their own plight.

Emma Hutchings
  • 11 october 2012

Often used to jokingly bemoan a problem that isn’t really a problem, the hashtag #firstworldproblems has been turned into a campaign for clean water by DDB New York. The agency traveled to Haiti to film some of the locals to read out #firstworld problems tweets and responses. In the videos, those in need of clean water highlight the severity of their own plight, encouraging people to help solve real problems by donating to the non-profit organization Water is Life.

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