Fujitsu Develops Invisible QR Codes Made Of Light

Fujitsu Develops Invisible QR Codes Made Of Light
technology

Instead of seeing a banner or icon on the screen, viewers' phones would pick up extra beams of light to receive coupons and other offers from advertisers.

Allie Walker
  • 19 october 2012

Interactive television ads are nothing new; banner overlays on commercials have long let viewers ‘click’ for more product information or to redeem special offers, and as of late, brands have employed Shazam in ads to reward viewers with exclusive deals for watching the commercial.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.